Time is the new luxury
Travellers trade speed for presence: one longer, slower journey beats two rushed weekends.
Solstice Atlas / Journeys 2027
Slower trips. Bigger feelings.
A sample report on how Britain plans to travel next year — and a live demonstration of what a brochure can do when it moves.
12,400travellers surveyed
28countries covered
8.7avg. trip score
02/ 08
The headlines
Travel is getting slower — and fuller.
68%
plan at least one “slow trip” — by rail, ferry or road — in 2027
3.4
trips a year per traveller, up from 2.9 in 2025
£1,860
average annual spend per traveller, across all trips
41%
chose a destination after watching a short video
Rail beats air under 600 miles
For European city pairs, the train is now the first option considered by more than half of respondents.
The shoulder seasons win
Spring and autumn are where value, weather and quiet streets meet — and demand is moving to match.
03/ 08
Where the heart goes
Three moods, one traveller.
The same person books a sea-view reset in May, a mountain hike in September and a lights-on city break in November. Choose a mood to see the shape of the demand.
Golden hour, 6:04 a.m.First light on the ridgeDusk, the lights come on
9 in 10 say the destination mood matters more than the name
04/ 08
The shape of the year
Demand has a rhythm.
Monthly search interest, 2027 forecast
Beach & coastCity breaksMountains
Beach & coast96/ 100peak interest index, reached in August
City breaks78/ 100peak interest index, reached in October
Mountains78/ 100peak interest index, reached in December
What travellers want from a trip
Share naming each as “very important”
20252027
Rest & reset+12pp
Local food+13pp
Fewer crowds+16pp
Low-carbon transport+19pp
Time offline+17pp
05/ 08
Where they’re going
Fastest-growing routes from London.
Interest in 2027higher
- 1London → ReykjavikNorthern lights, geothermal & dark skies+46%
- 2London → SplitIsland-hopping on the Dalmatian coast+41%
- 3London → LisbonAtlantic light, tiled hills, slow trams+38%
- 4London → AthensShoulder-season ruins & rooftops+31%
- 5London → BarcelonaBeaches plus architecture+24%
- 6London → RomeEarly-morning Rome, before the crowds+19%
- 7London → CopenhagenCycling, design and hygge by rail+17%
Growth in forecast bookings, 2027 vs 2025. Hover a route to highlight it on the map.
06/ 08
The data lab
Numbers that move.
Why we travel
12.4ktravellers
- Rest & reset34%
- Culture & food27%
- Family & friends21%
- Adventure12%
- Work from anywhere6%
Trip satisfaction
8.7/ 10
Average score after returning home
How we book
- Websites84%
- Apps66%
- Travel advisers41%
- Phone14%
Rising interests, 2022–2027
2022
07/ 08
The planning loop
Every trip is a circle, not a line.
- DreamA short reel, a friend’s story, a half-remembered photograph.
- CompareTabs open, prices tracked, trains weighed against flights.
- BookFlexible fares win. Commitment arrives later than it used to.
- GoPhones go into pockets and the carefully built plan loosens.
- ShareThe trip gets a second life as a story — and starts the next dream.
The best trips no longer end at the airport gate. They begin in the planning, and they live on in the telling. Sample quote — Solstice Atlas research team
08/ 08
Make yours move
Your report. In motion.
Everything you have just scrolled through — the sweeping scenes, building numbers, drawn lines, racing bars, live map and rotating loop — can be rebuilt around your brand, your colours and your data.
Back to the start ↑[ Your name · your contact details here ]
Solstice Atlas is a fictional brand. All figures, quotes and survey results are sample data created for demonstration only; all illustrations are original and drawn in code. Map outlines: Natural Earth (public domain). Video on top banner © Magnific.